The 2024 edition of Africa Fashion Week London (AFWL) was a resounding celebration of African heritage, creativity, and craftsmanship. One of the highlights was when Sheye Oladejo made her runway debut, showcasing her latest collection, “Èjìré.
From her humble beginnings in Ile-Ife to gracing the pages of Vogue and taking centre stage at AFWL, Oladejo’s journey is a testament to her talent and dedication. Her luxury fashion brand, Scqueeze, presented a stunning collection at the Kensington & Chelsea Conference Centre.
Inspired by the folklore of twins in the ancient Oyo Kingdom, “Èjìré” embodied the mystical and dual nature of the African woman. Each piece resonated with themes of identity, strength, and tradition, blending modern sophistication with rich cultural heritage.
In Yoruba culture, twins are revered as symbols of prosperity and protection. Oladejo skillfully captured this essence in her designs, using Aso-Oke and Adire fabrics to create a distinctive look that was both timeless and contemporary.
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Sheye Oladejo shared her inspiration for the Èjìré collection:
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